Can you really get free one way links? Yes and no. In a perfect world, if you have “good content” (which is such a relative thing), many other sites would want to link to your content on your site. However, in the real world, you’d be lucky that they find you at all in the first place. And without good visibility in the search engines, intentional promotions, and the necessary backlinks to help you rank high and get traffic, you are most likely never going to see the light of the day.